It might not be the first thing that comes to mind when you are thinking about how to increase your online sales, but web design is actually one of the most important parts of any customer-facing website associated with your brand. The design of your website sets the tone for the customer experience when a visitor drops by, so it is crucial to make sure that you are making a good first impression. In this article, we will discuss how following good design principles and some simple tips can help you turn this area into a means of increasing sales.