Shopping for a new tool requires the attention of several departments within the company - marketing, sales, and customers. And the same goes for the piloting, implementation, and trial of a tool. As a rule of thumb, all departments must be aligned to create a coherent strategy, which is the key to accomplishing any goal. But is it necessary to plan and create a thorough annual plan to achieve good alignment between teams? Or is it enough to craft a list of primary goals and observe it from various standpoints?