Between eased COVID restrictions and July 4th celebrations, Americans are eager to look their best again and make up for time lost in sweats last summer. This presents a challenge to retailers and brands trying to tailor their eCommerce strategies to consumer demand. To help, we'll use Research Intelligence and analyze the top 25 trending keywords for the U.S. fashion and apparel industry (May-June 2021) that are driving summer 2021 fashion trends, the consumer behavior behind them, and retailers' winning rankings.

Here's what's appealing to Americans for apparel: