What is Smarketing? 5 Tips to Align Your Sales and Marketing Teams
Associated with
Cristina Maria Cristina Maria
Marine Klein Marine Klein
Jack Sargent Jack Sargent
8 min read
What is Smarketing? 5 Tips to Align Your Sales and Marketing Teams

The buyer's journey has changed significantly in the last few years. For companies to keep up, they need to revise their strategies. One increasingly popular way of doing this is by getting sales and marketing to work together. Aptly named 'Smarketing,' this strategy banks on the interdependency between the two teams and aims to amplify their impact on the customer, together. 

More Ways to Read:
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock