You wouldn't invest all your money into 1 stock. The same goes for content creation.

Content needs to be diversified to ensure that you are opening up to a more diverse stream of audience. By diversifying, you can rank for different keywords, better perform on Instagram, Twitter, LinkedIn, and on Google.

0:00 A diversified content mix
0:32 A great content portfolio

If you only create one type of content, what happens when there is a switch in an algorithm and your content no longer ranks?