Turning Fans Into Customers and Customers Into Fans
Associated with
Brian Halligan Brian Halligan
David Meerman Scott David Meerman Scott
4 min read
Turning Fans Into Customers and Customers Into Fans
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When two fans of the same fandom meet, sparks fly. David Meerman Scott, co-author of "Fanocracy: Turning Fans Into Customers and Customers Into Fans," and Brian Halligan, CEO of HubSpot, share how their common interests kindled the quick and easy beginning of their friendship.

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