Associated with
Megan Headley
Jim Habig
Posted Jun 11, 2024
•
18 min read
2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It
In this year's report, we see previous trends-like the rise of the self-serve buyer-further entrench itself as our new reality, and surface new ones driven by today's economy.
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