Balancing scale and personalization is the great struggle of modern marketing. You want to reach as many customers as possible, but you also know that making each interaction personal is the gateway to conversion. So, how do you strike a balance? The answer lies in your ability to easily and intuitively leverage your customer data.

A marketing automation platform (MAP) is the tool you need to do just that. The right MAP empowers you to create and automate data-driven, personalized campaigns-at scale.

Let's compare Marketo vs. Salesforce Marketing Cloud, two well-known MAPs. Then, we'll explore how they stack up against Customer.io Journeys.

Here's what we'll cover:

What is Salesforce Marketing Cloud?
What is Marketo Engage?
Salesforce vs. Marketo: feature comparison
Salesforce vs. Marketo: pricing comparison
Customer.io Journeys: an alternative to Salesforce and Marketo
How to choose the right MAP for you