Earning loyalty in an altered marketplace demands personalized attention
Earning loyalty in an altered marketplace demands personalized attention

When Walt Disney Studios first developed the Disney Movie Insiders program it typified the quintessential loyalty initiative: Designed primarily for consumers of its in-home DVD and Blu-ray market, the program strictly rewarded Disney fans with points for their purchases.

But, like many loyalty program creators across industries, Disney questioned whether awarding points in such a narrow fashion truly engendered loyalty. Moreover, they wondered were they even rewarding the right behavior?

Preview of The Juice
Sign up to see what's popular with other marketing/sales pros like you. Stay in-the-know and stay anonymous. All content has been un-gated for you.
Sign up for free