We are big believers in the benefits of content marketing at Brandwatch. Since the very beginning we've worked hard to create content that offers value to our audience.

Today, our content marketing suite includes blog posts, industry reports, how to guides, videos, webinars, data visualizations, and attending and hosting global events (yep, events count as content marketing too).

We've found that using our own social listening tool has been a huge benefit to our content marketing, and many of our clients have too.