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The Impact of ABM and Measurement on Companies' Financial Performance
Associated with
Kerry Cunningham Kerry Cunningham
Sara Boostani (Frazier) Sara Boostani (Frazier)
The Impact of ABM and Measurement on Companies' Financial Performance
6sense 6sense

ABM practices boost performance for B2B revenue teams, but many teams are missing an opportunity. 6sense Research shows the best ROI comes from tracking ABM-specific KPIs and aligning those KPIs to incentive pay.

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