What Impact Will Google's Canceled Cookie Deprecation Have On Retail Media Uptake?
Posted Feb 19, 2025 3 min read
What Impact Will Google's Canceled Cookie Deprecation Have On Retail Media Uptake?

Back in July, Google made the sudden surprising decision to go back on its plans to remove the third-party cookie from its Chrome browser. Given that Google had been planning and postponing this deprecation for several years, marketers had mixed feelings with many expressing frustration by the reversal.

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