Associated with
Erika Varangouli
14 min read
What Is Cost Per Click (CPC)? 9 Tried and Tested Ways to Optimize Your Advertising Campaigns
The cost per click (CPC) that you pay when you bid on keywords with PPC plays a huge part in your campaign's profitability. But there is more at play to optimize your account than just reducing your max CPC bid in your account. We'll look at why this is the case and proven methods of bringing the cost down.
More
Ways to Read:
🧃
Juice It
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
SEMrush
![Ranking Factors [Semrush Study]](https://main-app-production-public.s3.amazonaws.com/p2bs10kyq07usutvonh1ng86207y "Ranking Factors [Semrush Study]")
Explore more in
Competitive Intelligence
Featured by Keap
