Once considered a budding trend to give your marketing strategy an edge, personalization is now essential to the success of ad campaigns for brands. According to a recent study by Salesforce, 52% of consumers anticipate their advertisements to be personalized. This expectation applies to all channels––including video. As engagement continues to rise, a Marketing Charts report states that almost half of customers are more likely to engage with video ads if it's relevant to their interests.

Because of these findings, brands are trying to cut through the noise and have found success in using data and storytelling to improve engagement and conversion rates. However, it's not as easy as some might think. Below are a few tips marketers can use to have success with personalized video ads across social media.