As A.I. continues to infiltrate the conventional strategies of numerous industries, it's becoming increasingly clear: the age of automation is upon us. The world of sales will not be exempt from this revolution, with an estimated 72% of the most successful companies already using sales automation with a high rate of return.

A.I. and automation can be the key to creating sustainable consumer engagement, but only if you use the right platform. To improve the sales engagement automation process, your company will need a platform designed to improve the experience of not only your customers, but your sales teams as well.