Considering Twitter is one of the older social media platforms, as it was released in March 2006, the site still sees 330 million monthly active users and 145 million daily users, per Brandwatch.

Twitter gives your posts a chance to create a lot of exposure and accumulate more followers. As a small business owner, it's wise to create multiple social media accounts conducive to your business' platform to increase your chances of conversions.

We recommend displaying your social media icons on your homepage so visitors have easy access, much like the way Keap does below, properly showcasing links to its Facebook, Twitter, Instagram, LinkedIn and YouTube accounts.

For small business advertisers who use Twitter, it's important to know the exact type of tweet that gets the most engagement from users on the platform. Check out the following Twitter advertising best practices that will improve your business' engagement: