Associated with
Claire Dansey
6 min read
Your Brand Guidelines Aren't Enough: 4 Ways to Test Customer Perceptions
As a teenager, I wanted to make the world a better place. And I wanted to do so while looking the part: tie-dye t-shirt, pink hair, with a reusable water bottle in hand. Over time, people associated me with my appearance and goal, but there was one inconsistency.
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