One of the most common mistakes small business owners make when it comes to automating their communication is not implementing a solid email nurture sequence.

Now, I will admit: Not everyone needs a long-term sequence.

But if you want to create a sustainable long-term business, ensuring your leads and prospects keep you top-of-mind as they get closer and closer to saying "maybe" and then "yes" to your products or services, then this is an absolute must.

In fact, many of my clients develop a long-term series and they often receive emails from their happy prospects (and now lifelong fans!) who boast with gratitude for the value they receive from their emails. And the best thing? It's all happening automatically.

In this post, I will outline some best practice and ideas for your emails and define what is an email nurture sequence so you can continue to move your prospects down towards a full-hearted "yes" while growing your authority in the meantime. Before I begin, please note that powerful client communication is essential to small businesses, and that Keap can help take your email campaigns to the next level.