Google's been rolling out more automated bidding strategies for PPC advertising, and in 2019, Google actively encouraged advertisers to let automation manage their ad campaigns.

As a result, PPC automation makes it to the top of our list for PPC search trends for 2022.

In 2022, we'll see a rise in first-party and third-party automation and evaluation systems to give advertisers more choices in their automation processes than what the big-name advertising platforms have to offer.

Automation for PPC uses AI and machine learning to do anything from tracking and optimizing bids for keywords to testing ads.

In 2022, the trick for PPC advertisers will be to experiment with how to use these automated PPC strategies as effectively and as efficiently as possible.

If you're not already using scripts to automate your workflow, then it's likely that you'll start falling behind other advertisers in PPC for 2022.

With the increased amount of open-access machine learning algorithms (take Google's BERT in 2019, for example), incorporating artificial intelligence into your PPC strategies will be easier than ever in 2022.

Automating your work process means that machines will do all the tedious, time-consuming tasks that are necessary but may not have as much impact on results, letting you focus on more intricate tasks.

And with the increased optimization abilities of AI algorithms, you can build your automation processes that perfectly fit your audience and your paid advertising goals.

This year, automating smaller tasks with AI and machine learning will help you stay competitive and at the top of your game. When you can find a good balance of automation in your PPC strategy this year, you'll spend less time tweaking your bids and more time focusing on the overall results of your campaign.