Five years ago, I was explaining to prospects what B2B e-commerce was and how they could open a web store. Today, prospects are coming to me and asking how they can make B2B e-commerce a strategic pillar in their company so they can roll out their digital transformation in one year.
The world of technology moves fast.
So how does a modern software company ensure they're offering customers a continuous value stream? How do you ensure your product offers the flexibility and agility businesses need to keep up with the latest developments?
These questions have always been at the forefront of our business model, and they're a big part of what prompted us to develop our on-premise software into a SaaS product.