Posted Jan 14, 2020
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14 min read
3 Ways Marketing and Sales Funnel Data Can Improve Your Annual Marketing Plan
For marketers who share a single source of data truth with colleagues outside of marketing, creating an annual marketing plan is simpler, and it's also an opportunity to demonstrate how marketing drives revenue. Marketers who track funnel and attribution metrics in the CRM system can not only develop a realistic plan to reach next year's revenue objectives, they can gain insights that improve performance. Here are three ways full funnel data improves the annual planning process:
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