The Generation X vs. Millennials debate has been raging for years, as analysts and thought leaders dissect the differences in workplace habits, spending, life choices, and more. One area that's recently been in the spotlight are generational differences in customer experience (CX) preferences. In many ways, the expectations of these two demographics converge, but there are critical differences to hone in on as you create targeted customer experience strategies.

Here's a closer look at what the latest research tells us about serving Gen X and Millennial consumers.