Google Ads Benchmarks 2024: New Trends & Insights for Key Industries
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Posted May 16, 2024 25 min read
Google Ads Benchmarks 2024: New Trends & Insights for Key Industries

With over 80% of buying journeys beginning on search engines, it's not a surprise that so many businesses are running search ads to capture searchers and convert them into customers.

But with search engines like Google constantly changing the search landscape, and with advertising costs rising across the board, it's important to understand how your search ads are really performing to drive the best results for your business.

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