A short time after deciding to dip my toe into the pool of entrepreneurship, I nervously launched my coaching practice. I crafted my "this will do for now" website, and turned on my virtual "open for business" neon sign. I decided that my irresistible free offer, my lead magnet, would be something quite magical-a free consultation with me.

I will admit that I was nervous about "putting it all out there." After all, if a lot of people signed up for this free consultation, how would I manage my existing and new potential clients?

Nevertheless, I had noticed that this was something that practically everyone was doing, which meant that I should be doing it too, right?

Well, yes, and no. As it turns out, I had no reason to be nervous about managing a new flood of clients. While I had expected that I would acquire 2-3 requests for my offer each week, what actually happened was...nothing. I received no requests for my free consultation and no new leads. If you've ever wondered why no one ever opts-in to the magical free consultation that you offer on your website, keep reading to see if you are guilty of one of these common mistakes.