Dynamic Chat Personalization
Associated with
Alex MacCaw Alex MacCaw
2 min read
Dynamic Chat Personalization

Adding a Chat widget to your site is a great way of interacting with potential
customers, answering questions, and closing deals. We've been experimenting with
using Drift [http://drift.com] on Clearbit's main site to do just that and the
results have been great, but with one catch.

We were finding the volume of chat messages was too much for our team, and there
was a lot of noise for little signal. Essentially we were getting bogged down
dealing with a lot of unqualified customers.

So we de

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