Creating content can help your business generate more leads. Every published article, video, or podcast episode acts as a 24/7 salesperson that educates visitors about your brand, products, and services.

You'll also have to create pieces of content with different objectives. Some content attracts new visitors to your business, while other pieces of content focus on selling a product or a service.

A content calendar creates harmony with your content production to ensure each article you publish aligns with your promotional calendar and long-term goals.