Podcast – Five Mistakes to Avoid in Partner Relationship Management
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Jay McBain Jay McBain
Posted Apr 17, 2023
Podcast – Five Mistakes to Avoid in Partner Relationship Management

There are plenty of mistakes vendors can make across the channel as they pursue a partner relationship management strategy, but this podcast focuses on the five most common ones: overdistribution, overpromising and underdelivering, complex incentive programs, condoning unethical behavior and insufficient channel infrastructure investment.