Market Development Funds (MDF) are a channel staple. For years, vendors have offered MDF to partners who then complain that the programs are too hard to use, not transparent enough, or don't engage with them, which translates to lost opportunities and sales.

So, how do you create an engaging and successful MDF program that benefits you and your partners? And how do you design a program to make it easy, trackable, and repeatable? We asked the experts.