![[Download] Last Click vs. Spend Allocation: Leveraging Path-to-Purchase Visibility for Data-Driven Decisioning](https://main-app-production-public.s3.amazonaws.com/9lspdweenagb7iiias5ix331ym3i)
Posted Apr 8, 2025
[Download] Last Click vs. Spend Allocation: Leveraging Path-to-Purchase Visibility for Data-Driven Decisioning
The increase in channel newcomers has sparked conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have been paid out for the referral of a sale they presumably influenced.
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