It's been proven time and time again: consumers are more likely to believe a third party than a brand itself – "one online study found that a majority of consumers aged 18-34 (63%) are more trusting of influencers than a brand's advertising." When others wax poetic about your product or service, they're more credible to the shopper.

So why not reward them for it? In a nutshell, that's what affiliate marketing programs are all about.

If you're tired of sorting through the noise and ready to invest in an affiliate program, this article helps you better understand the affiliate market's diversity, what's in it for you and how to attract the right affiliates. Familiarize yourself with the different types, programs, and possibilities affiliate marketing holds for your brand and get tools you need to build a sought-after program.