In many cases, your content is competing with ambitious entrepreneurs and marketing specialists who can create killer social content in their sleep. However, great video can compete with the best of the best. Because frankly, people are lazy and typing is easier than filming, editing, designing, animating, adding special effects, rendering, need we continue? Additionally, most people don't realize how much more ROI (return on investment) they can get on LinkedIn from consistent, well-produced video content.