Posted Jul 6, 2023
•
6 min read
The Next Generation of Consumers: Understanding the Gen Z Buyer Journey
With an annual estimated spending of $143 billion, Gen Z's buying power is limitless Retailers need to know how Gen Z makes purchasing decisions and why it's necessary to adapt to this next generation of shoppers. Here are the most essential strategies that retailers in 2020 must utilize to win over Gen Z customers.
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