67 - Go-To-Market Strategy w/Sangram Vajre (Co-Founder of Terminus)
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67 - Go-To-Market Strategy w/Sangram Vajre (Co-Founder of Terminus)

Sangram Vajre is the co-founder of Terminus, a top Account-Based Marketing software company. He ran marketing at Pardot (acquired by ExactTarget and then by Salesforce for $2.7B).
He recently just wrote a book MOVE: the 4-question go-to-market framework which is a Wall Street Journal and USA Today best seller.