As an agency, your primary goal is to optimize campaigns for your clients and prove ROI. Not only will this help you beat out the agency competition, but generating better leads and running more efficient campaigns also leads to happier clients.

Thanks to artificial intelligence (AI), there are almost endless ways to leverage AI tools to help you supercharge the marketing outcomes you can deliver to your clients. As Paul Schmidt, Director of Services Strategy at SmartBug Media notes, "It's not about AI vs. human touch-it's about leveraging both to deliver top-notch service."

At CallRail, we've already started leveraging AI in our products, and our agency partners are seeing strong results, including benefits like greater efficiency and data-driven insights, as well as being able to create more aligned marketing strategies that are also more effective. And we want to show you how you can get the same value for your agency and your clients.

"Because CallRail integrates with Google Ads and Bing Ads, its AI talks to those platforms and automatically improves the performance of their campaigns."

-Michael Palmer, Director of Marketing and Strategic Growth, Brand Ranch Media