Launching an account-based marketing program can be a tall order. Measuring the results often presents an even greater challenge. This week, we're excited to feature Saad Hameed, Director of Marketing Operations, Analytics, & Technology at Sumo Logic on the #FlipMyFunnel ABM Innovator Series. He took a moment to share some of his wisdom gained over the course of his 10 years of marketing technology and account-based marketing experience with LinkedIn, InsideView, Cisco and VMWare. Check out the highlights of his interview.