Mike Allton: Often referred to as the queen of Facebook, Mari Smith is widely known as the premier Facebook marketing expert and a top social media thought leader. Forbes describes Mari as the preeminent Facebook expert. Even Facebook asks for her help. IBM named Mari as one of seven women shaping digital marketing. She's an in-demand keynote speaker, dynamic live webinar host, savvy corporate social media strategist and trainer, and popular brand ambassador, and someone I've personally turned to for years as a voice of reason when it comes to Facebook and meta.