What Are Amazon Negative Keywords? (And How Do I Use Them?)
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Sarah Berry Sarah Berry
Posted Jul 20, 2021 8 min read
What Are Amazon Negative Keywords? (And How Do I Use Them?)

Looking to increase your Amazon sales while also lowering your Advertising Cost of Sale (ACoS)? Then say hello to negative keywords for Amazon. Negative keywords on Amazon allow you to exclude ads from searches (like "mixing bowls for camping") that use your targeted keyword (in this case, "mixing bowls").

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