Shahwir (Weera) Saad is a creative chameleon. With 22 years in the industry, Weera has run the gamut of brand-building roles, from creative production to business planning. Now the Regional Head of the Creative Shop at Facebook, Weera works with partners to bring their creative ideas to life. We chatted to Weera about the rich tapestry of creativity that surrounds us all, and why you should dig deeper to the idea behind the idea.