ABM Decoded: Don't let the Acronym Fool You-Amplify Your GTM Strategy
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Corrina Owens Corrina Owens
ABM Decoded: Don't let the Acronym Fool You-Amplify Your GTM Strategy

ABM is a focused go-to-market growth strategy that serves as
an extension of the deal team and should aim to simplify the buying process for your best-fit customers. There is no 'one-size-fits-all' when it comes to ABM.