The rise in influencer marketing isn't a passing fancy and we've discussed at length how content partners (including social media and influencers) are really pushing the needle for so many brands who are eager to tap into an influencer's dialed-in audience. Yet while mega influencers and celebrity sponsorship large-follower bases can undoubtedly provide brands with substantial reach to their products or services, many brands are missing the mark by discounting the power of micro and nano influencers. For reference, a micro influencer can be classified as having a follower base of between 10K and 50K while a nano influencer has an even smaller follower base of anywhere between 1K and 10K followers.