"Salespeople know a lot, and yet that knowledge gets impacted. It just sits dormant inside us. But if you're in sales today, you have stories, you have assets that are underused. Start using your damn assets."

In this episode, we're joined by Bill Caskey, President of Caskey Achievement Strategies, to stir the pot by challenging conventional sales tactics and advocating for a more profound, mindset-oriented approach to selling. Bill will help you rethink how sales teams operate, the critical interplay between marketing and sales, and why creating soul in your sales process can lead to more authentic and fruitful customer relationships. This episode is a must-listen for anyone eager to leave the old-school sales playbook behind and engage prospects in a way that's meaningful and effective.