Benito Maldari, Senior GTM Enablement Manager at Inuvo explains how sales reps and other company stakeholders wanted to rely on the data provided by Salesforce in order to make well-informed strategic decisions, but weren't able to given the "tangled" state of their configuration. Inuvo used Sweep's field utilization tools to identify redundant fields, understand their use, and consolidate them into a single source of truth.