Associated with
Liz McBrayer
Posted Nov 14, 2019
•
3 min read
5 Steps to Building a Customer Retention Strategy
Did you know that the probability of selling to a new prospect is 5-20 percent while the probability of selling to an existing customer is 60-70 percent? This stat from Marketing Metrics and others like it demonstrate why marketers today can't focus on customer acquisition alone; they also need to have a strategy for customer retention.
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