Creating The First Ever MarTech "Customer Experience" Stack - Terminus Site
Posted Aug 8, 2015 5 min read
Creating The First Ever MarTech "Customer Experience" Stack - Terminus Site

The MarTech market is growing faster than most anticipated. In fact, Scott Brinker's annual Marketing Tech Landscape Supergraphic grew by 98% to 1,876 vendors between 2014 and 2015. Unfortunately, most marketers, myself included, are still not sure where to start.My search began with a set of questions like "what tools do I need to help drive my business forward?" At the same time, I started looking at the traditional sales and marketing funnel, but was completely stumped because I couldn't build a martech stack to support my business goals. Here's why.

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