Upland Software's Audience Development solution drives sign-ups for education technology solutions provider, Jisc

Prospects use Upland Software Services to help realise some key initiatives
in the audience journey.
Objectives:
Invest resource into reviewing the end-to-end email marketing activities.
Understand the areas where performance is good and where it needs strengthening against Prospects' own objectives and compared to other Adestra customers.
Identify quick-wins and a longer term list of priorities to focus on.