Will Christmas be canceled because store shelves are empty?

According to the government, the global supply chain crisis appears to be a true threat to the holiday.

Broken supply chains lead to shortages and shipping delays, which experts predict will only get worse. This fall, Biden ramped up initiatives to tackle the problems.

Consumers are concerned too:
1. Worldwide search volume for "supply chain issues" soared to 106,464 in October
2. This is a fraction of September (13,885) and more than 20 times August searches
3. Major news outlets like CNBC capture the majority of traffic, showing browsing is all about acquiring knowledge

With supply chain issues top of mind for so many, we'll use data from Similarweb Digital Research Intelligence and Shopper Intelligence to hone in on the Amazon supply chain and provide insights to retailers and brands to navigate the crisis and optimize sales for the holiday.