We sat down with Tiffani Bova, Chief Global Growth & Innovation Evangelist at Salesforce, to discuss how to evolve and adapt with the market and customer demands, the new customer and seller experiences, the rise of interoperability of tools, and the future of sales. She weighed in on the role of the AE of the future, automation, your tech stack, and the new power couple of AI and humans - and (we hope) you find these ideas intriguing, and controversial.

Key Takeaways
1. This is the year of the customer
2. The AE role needs to change
3. It's NOT possible that all deals are only going forward and never going backwards!
4. This is the first time tech has caught up to the promise of what it can do.
5. You should always be playing the long game.