One of the most familiar items to consumers is likely a catalog.

For those born before the turn of the century, the memory of flipping through catalogs as winter holidays approached or shopping for obscure items while on an airplane are excellent examples of why catalogs still maintain relevance in an ever-progressing technological landscape.

Technology allows these catalogs to be presented in a digital format. Not only allowing for a bit of ease on a burden to the environment by reducing paper usage and giving way to on-the-fly changes, as needed.

Technology provides many tools to facilitate this type of data transfer. This article will provide insight into how retailers can use technology to integrate a PIM or Product Information Management software into their eCatalog operations. Primarily, we will discuss how to integrate an eCatalog with PIM.