Associated with
Cash Meyerhoffer
2 min read
Zions Bank Achieves Incremental Reach Through CTV Retargeting
In an awareness campaign for Zions Bank, ThomasARTS
worked with StackAdapt to gain incremental reach for their
clients' Home Equity Credit Line offering by retargeting
from connected TV (CTV) for the first time. This enabled
Zions Bank to effectively target homeowners, leading to a
0.15% CTR and 90% viewability throughout this campaign.
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