Why Account-Based Marketing is Taking Over, According to Sangram Vajre
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Austin Chandler Austin Chandler
4 min read
Why Account-Based Marketing is Taking Over, According to Sangram Vajre
Mojo Media Labs Mojo Media Labs

In 2016, Sangram Vajre wrote his first book, Account-Based Marketing For Dummies, which discussed the strategy at a time when hardly anyone was focusing on ABM. Vajre's podcast is called "Flip My Funnel" because this is exactly what account-based marketing does; rather than start with a wide funnel and narrow down a wide range of prospects, you flip the funnel and start with best-fit prospects.

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